ILVZ

Branding, editorial and web design for Guía oca, a local leisure, arts and cultural city guide based in Puebla and Mexico City. The pocket-sized guide is published bimonthly and distributed freely in both cities.

Branding and web design for American/British marketing agency Common Goal. The agency specializes in marketing campaigns for soccer teams and brands such as Manchester United, Real Madrid and Nike. Working closely with their creative team, we developed a playful identity based on football plays that is complemented nicely by imagery of their renowned blog "Where is Football".

Website developed by Little Fragments.

Branding for local fashion and textile designer María Rodríguez. The project is inspired in XIXth century Jacquard Loom patterns. A software was created to generate random patterns scattered across different applications. The branding also includes a custom dingbat font based on the markings of different sewing machines.

Branding developed for artist Alonso Bautista. The design of the stationery is derived from the artist's initials. Applications include business cards, certificates of authenticity, letterheads and website.

Branding and wayfinding for local freezing warehouse Warlo (Warehouse Logistics). The logotype changes weight using all of Graphik's weights. Scientific graphs used to illustrate the freezing process were used across the applications.